01

Executive Summary

This dashboard consolidates email, web, and social performance for Fairfield County's Community Foundation across the current reporting period. Each section below offers a detailed breakdown by channel. Deltas show month-over-month (MoM) and year-over-year (YoY) change — green indicates improvement, muted red a decline, and amber a notable shift worth watching. Benchmarks are community foundation industry averages from Mailchimp and M+R unless otherwise noted.

02

Email — Foundation News

Open Rate — 12-Month Trend
Newsletter List Size
03

Email — Monthly Send Log

Type
Audience
Date ↕ Email Name ↕ Type ↕ Audience ↕ Open Rate ↕ Click Rate ↕ Unsub Rate ↕
04

Website — GA4

Sessions by Channel
Donate Page — Traffic Sources
Top Pages — What Changed This Month
↑ Moving Up
↓ Moving Down
★ New to Top 20
05

Audience Detail — GA4

Sessions by City — Top 10
Sessions by Device
New vs. Returning Users
Top 20 Landing Pages
Page ↕ Sessions ↓ New Users ↕ Avg. Eng. Time ↕
06

Social Media

Engagement Rate per Impression — 12-Month Trend
Net Audience Growth — March 2026
Monthly Spend vs. Reach — 12-Month Trend